We decided to do a magazine advertisement/poster as we felt we could create this to a high standard that was more effective than a website advertising Sarah Russell, especially as we did not have enough knowledge that would be required for us to create a high-quality website.
We used InDesign to create our Magazine advertisement, looking at the newspaper and magazine templates of advertisements to ensure what we were producing was acurate to what is present within popular music magazines such as NME.
We added photographs that we had taken previously by importing them directly into InDesign and placing where we wanted in the poster, we decided to wipe the background on photoshop as we wanted the background of the cloud she is in to be blank so no attention is removed from the singer.
We chose to use a bold colour scheme that was not gender specific as our target audience ranged across both female and male viewers. We used red/black/white/grey throughout our advertisement as these colours were bold and engaging. We found these colours appealed to the late-teens and mid-20's of our target audience as they are quite youthful due to their contrasting nature, whereas elder people tend to prefer paler colours.
The font we used was found on a website called dafont.com which had a wide range of fonts available to choose from.
http://www.dafont.com/
This was extremely useful as it meant we were no longer restricted to those provided by idesign which is the programme we used to create our poster.
Within this issuu document I have also included some of the photographs that we were choosing between to use for the DVD cover and the advertisement However we decided to take some different photographs for the advertisement as we did not want anything in the background that may detract from the artist.
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